SMS API pricing, with GST broken out
Real per-message rates, not 'starting from' floors. Every plan below shows the base price and 18% GST separately, the way Indian B2B billing should read. Bulk pricing scales with volume — the more you send, the lower the per-message rate.
Last reviewed: October 2026.
Transactional SMS
Per-SMS credit bundles, from 16.5p/SMS
- DND delivery: yes (delivers to DND numbers)
- Availability: 24 hours
- Validity: 1 year
- Sender ID / header: 6 alphabets
- API: free
- DLT approval required; template and header pre-approved in DLT
| Plan | Base price | GST | Total | Order |
|---|---|---|---|---|
Trans2K 2,000 SMS · 28p/SMS | ₹560 | ₹100.80 | ₹660.80 | |
Trans5K 5,000 SMS · 25p/SMS | ₹1,250 | ₹225 | ₹1,475 | |
Trans10K 10,000 SMS · 20p/SMS | ₹2,000 | ₹360 | ₹2,360 | |
Trans20K 20,000 SMS · 19p/SMS | ₹3,800 | ₹684 | ₹4,484 | |
Trans50K 50,000 SMS · 18.5p/SMS | ₹9,250 | ₹1,665 | ₹10,915 | |
Trans1Lac 1,00,000 SMS · 18p/SMS | ₹18,000 | ₹3,240 | ₹21,240 | |
Trans2Lac 2,00,000 SMS · 17.85p/SMS | ₹35,700 | ₹6,426 | ₹42,126 | |
Trans3Lac 3,00,000 SMS · 17.50p/SMS | ₹52,500 | ₹9,450 | ₹61,950 | |
Trans5Lac 5,00,000 SMS · 17p/SMS | ₹85,000 | ₹15,300 | ₹1,00,300 | |
Trans10Lac 10,00,000 SMS · 16.50p/SMS | ₹1,65,000 | ₹29,700 | ₹1,94,700 |
Promotional SMS
Per-SMS credit bundles, from 16.5p/SMS
- DND delivery: no (non-DND numbers only)
- Availability: 10 AM to 9 PM
- Validity: 1 year
- Sender ID / header: 6 digits (numeric)
- API: free
- DLT approval required; template pre-approved in DLT
| Plan | Base price | GST | Total | Order |
|---|---|---|---|---|
Promo2K 2,000 SMS · 28p/SMS | ₹560 | ₹100.80 | ₹660.80 | |
Promo5K 5,000 SMS · 25p/SMS | ₹1,250 | ₹225 | ₹1,475 | |
Promo10K 10,000 SMS · 20p/SMS | ₹2,000 | ₹360 | ₹2,360 | |
Promo20K 20,000 SMS · 19p/SMS | ₹3,800 | ₹684 | ₹4,484 | |
Promo50K 50,000 SMS · 18.5p/SMS | ₹9,250 | ₹1,665 | ₹10,915 | |
Promo1Lac 1,00,000 SMS · 18p/SMS | ₹18,000 | ₹3,240 | ₹21,240 | |
Promo2Lac 2,00,000 SMS · 17.85p/SMS | ₹35,700 | ₹6,426 | ₹42,126 | |
Promo3Lac 3,00,000 SMS · 17.50p/SMS | ₹52,500 | ₹9,450 | ₹61,950 | |
Promo5Lac 5,00,000 SMS · 17p/SMS | ₹85,000 | ₹15,300 | ₹1,00,300 | |
Promo10Lac 10,00,000 SMS · 16.50p/SMS | ₹1,65,000 | ₹29,700 | ₹1,94,700 |
Long code (pull SMS)
Duration subscription; incoming free up to a monthly cap
- DND delivery: receives SMS from any mobile
- Availability: round the clock
- Validity: 1 year
- Sender ID: NA
- API: URL forwarding available
- Shared long code: 5,000 SMS/month incoming free, then 10p + tax/SMS
- Dedicated long code: 2,00,000 SMS/month incoming free, then 10p + tax/SMS
| Plan | Base price | GST | Total | Order |
|---|---|---|---|---|
Shared — 3 months ₹1,800/month | ₹5,400 | ₹972 | ₹6,372 | |
Shared — 6 months ₹1,600/month | ₹9,600 | ₹1,728 | ₹11,328 | |
Shared — 1 year ₹1,500/month | ₹18,000 | ₹3,240 | ₹21,240 | |
Dedicated — 1 year ₹10,000/month | ₹1,20,000 | ₹21,600 | ₹1,41,600 |
Voice SMS
Per-call credit bundles, from 25p/call
- DND delivery: no
- Availability: 10 AM to 9 PM
- Validity: 1 year
- Sender ID: display number 140XXXX
- API: yes
- Billing: 28 sec = 1 credit; 29–58 sec = 2 credits
- All-language MP3 recording supported; transactional voice SMS also available
| Plan | Base price | GST | Total | Order |
|---|---|---|---|---|
Voice2K 2,000 calls · 50p/call | ₹1,000 | ₹180 | ₹1,180 | |
Voice5K 5,000 calls · 45p/call | ₹2,250 | ₹405 | ₹2,655 | |
Voice10K 10,000 calls · 40p/call | ₹4,000 | ₹720 | ₹4,720 | |
Voice25K 25,000 calls · 35p/call | ₹8,750 | ₹1,575 | ₹10,325 | |
Voice50K 50,000 calls · 34p/call | ₹17,000 | ₹3,060 | ₹20,060 | |
Voice1L 1,00,000 calls · 30p/call | ₹30,000 | ₹5,400 | ₹35,400 | |
Voice2L 2,00,000 calls · 28p/call | ₹56,000 | ₹10,080 | ₹66,080 | |
Voice3L 3,00,000 calls · 27p/call | ₹81,000 | ₹14,580 | ₹95,580 | |
Voice5L 5,00,000 calls · 26p/call | ₹1,30,000 | ₹23,400 | ₹1,53,400 | |
Voice10L 10,00,000 calls · 25p/call | ₹2,50,000 | ₹45,000 | ₹2,95,000 |
Missed Call
Monthly subscription, from ₹1,500/month
- DND delivery: takes a call from any number
- Availability: PAN India
- Validity: depends on plan selected
- Sender ID: yes, on auto response
- API: yes
| Plan | Base price | GST | Total | Order |
|---|---|---|---|---|
MissedCall — 3 months ₹2,000/month | ₹6,000 | ₹1,080 | ₹7,080 | |
MissedCall — 6 months ₹1,750/month | ₹10,500 | ₹1,890 | ₹12,390 | |
MissedCall — 1 year ₹1,500/month | ₹18,000 | ₹3,240 | ₹21,240 |
WhatsApp Business API
6-month packs: OTC + platform fee + message wallet
- Brand name & DP: your company name and logo
- Blue tick: yes (conditions apply)
- Chatbot: supported
- Buttons & emojis, customised messages
- Portal, API & webhook support: free
- 24×7 service & monitoring
- Images, videos and documents with messages
| Plan | Base price | GST | Total | Order |
|---|---|---|---|---|
WABAAPI-6M-10K 10,000 msg wallet · Utility 22p / Marketing 97p | ₹18,500 | ₹3,330 | ₹21,830 | |
WABAAPI-6M-20K 20,000 msg wallet · Utility 21p / Marketing 96p | ₹28,500 | ₹5,130 | ₹33,630 | |
WABAAPI-6M-30K 30,000 msg wallet · Utility 20p / Marketing 95p | ₹38,500 | ₹6,930 | ₹45,430 |
- 6-month term. One-time charge (OTC): ₹2,500.
- Platform fee: ₹1,000/month (₹6,000 for 6 months, charged in advance).
- Per-message rates (Utility / Marketing) fall as the wallet size rises; Authentication / OTP / Service (incoming) billed as Utility.
- Pack total = message wallet + ₹2,500 OTC + ₹6,000 platform fee, with 18% GST on top.
Before we set up WhatsApp Business API
- A live Facebook page in your company's name, with a few posts on it
- A Business Manager ID on Meta
- A new SIM for the WhatsApp number
- KYC documents
- A few changes to your website, in some cases
Have these ready and sign up, or call us toll-free on 1800 410 4433.
How billing works
Prices are shown with 18% GST broken out, in rupees. Bulk SMS and voice are sold as credit bundles — you buy a volume of messages at the per-message rate for that tier, and the rate drops as the tier rises. Long-code and missed-call numbers are duration subscriptions. WhatsApp is a six-month pack: a one-time charge, a monthly platform fee, and a message wallet, with per-message rates that fall as the wallet grows.
Add the plans you need to your cart and pay online by UPI, card or netbanking. Once payment clears, a team member registers DLT where it's needed and provisions your account within one business day — the dashboard itself is set up for you, not self-serve. Orders above ₹1,00,000 usually exceed UPI and card limits, so we raise a proforma invoice and take payment by NEFT/RTGS instead.
Volume above the top tier is quoted individually — for high volumes, talk to our team.
What’s included
API access at no extra charge
SMS and WhatsApp plans include the HTTP API and delivery webhooks. You pay for messages, not for access.
DLT registration done with you
After payment a team member registers your entity, headers and templates on DLT where they are needed.
Provisioned within one business day
Your account is set up for you once payment clears. The dashboard is not self-serve.
Credits valid for one year
SMS and voice credits, and long-code subscriptions, run for 12 months from activation.
Transactional reaches DND numbers
Transactional and OTP SMS deliver 24 hours a day, including to DND numbers. Promotional SMS goes to non-DND numbers, 10 AM to 9 PM.
A GST invoice with every order
Base price and 18% GST are itemised on the page, in the cart and on the invoice.
UPI, card, netbanking or NEFT
Pay online for most orders. Above ₹1,00,000 we raise a proforma invoice for NEFT or RTGS.
Rates fall as volume rises
Transactional and promotional SMS drop from 28p/SMS on the smallest pack to 16.50p/SMS on the largest.
Frequently asked
How much does an SMS API cost in India?
On SMSAPI, a transactional or promotional SMS costs 28p/SMS on the 2,000 SMS pack (₹560 + ₹100.80 GST = ₹660.80) and 16.50p/SMS on the 10,00,000 SMS pack. API access is included; you pay only for messages, with 18% GST added.
Is OTP SMS priced differently from other SMS?
No. OTP and other verification codes are sent on the transactional route, so they cost the same per-SMS rate as any transactional message at your pack size. Transactional SMS delivers to DND numbers at any hour, which is what OTP needs.
Are your prices inclusive of GST?
No. Every price on this page shows the base amount and 18% GST separately, with the total next to them. Add your GSTIN at checkout and the invoice itemises GST against it, so you can claim input tax credit.
Is a long SMS charged as more than one message?
Yes. A single SMS holds 160 GSM-7 or 70 Unicode characters; longer messages are split into segments of 153 or 67 characters and each segment is billed as one SMS. A ₹ sign or an emoji switches the whole message to Unicode.
How long do SMS credits last?
SMS and voice credits are valid for one year from activation, and long-code subscriptions run for the term you buy. Unused credits are not refunded, so pick a pack you expect to use within the year.
How is WhatsApp Business API priced?
As a six-month pack: a one-time charge, a monthly platform fee and a prepaid message wallet. Per-message rates fall as the wallet grows, from Utility 22p / Marketing 97p on the smallest pack to Utility 20p / Marketing 95p on the largest. Authentication and service messages are billed at the utility rate.