— Guides
WhatsApp and RCS guides for India
When the WhatsApp Business app stops being enough, how consent works on WhatsApp, and what RCS changes compared with SMS.
All WhatsApp and RCS guides
— WhatsApp and RCSRCS vs SMS: what actually changes, and what doesn't
RCS adds a verified sender, media and buttons to carrier messaging; SMS keeps universal reach. How the two differ in India, and why campaigns need both.
· 8 min read
— WhatsApp and RCSWhatsApp Business app vs API: when the free app stops being enough
The WhatsApp Business app suits one number and one pair of hands. What the API adds (broadcasts, team inboxes, automation) and when it's time to move.
· 8 min read
— WhatsApp and RCSWhatsApp opt-in rules: consent that keeps your broadcasts landing
Meta requires opt-in before a business messages customers on WhatsApp. What counts as consent, how Indian businesses collect it, and how it protects delivery.
· 8 min read