Bulk SMS guides for India
How DLT, routes, encoding and delivery reports work when you send SMS in India, and what to check before you choose a provider.
All SMS guides
— SMSDelivery reports explained: what DLR statuses actually mean
SENT, DELIVERED, FAILED, EXPIRED — what each SMS delivery status tells you in India, what it hides, and how to act on it in code instead of guessing.
· 7 min read
— SMSWhy DLT templates get rejected, and how to write ones that pass
Why SMS content templates fail DLT review in India: category mismatches, variable mistakes, header conflicts, and a drafting process that passes first time.
· 10 min read
— SMSSMS character limits: GSM-7, Unicode, and why one symbol can triple your bill
How SMS encoding actually works — 160 characters in GSM-7, 70 in Unicode, 153 or 67 once a message splits — and how to keep your segment counts honest.
· 9 min read
— SMSTransactional vs promotional SMS in India: which route to use
Transactional, service, and promotional SMS in India follow different DLT rules, hours, and headers. Here's how to tell them apart and route each one correctly.
· 8 min read
— SMSHow to choose a bulk SMS provider in India: a checklist
Price is only one factor. A practical checklist for choosing a bulk SMS provider in India — DLT, deliverability, channels, support, and the questions to ask.
· 8 min read